“镂绘奔驰・京彩同行”联名艺术展在京开幕，中西文化共谱新章 / “Hollow-Carving Meets Mercedes-Benz: Splendor in Beijing” Joint Art Exhibition Opens in Beijing, Weaving a New Chapter of Chinese and Western Cultures
2025年9月20日，一场跨越工业制造与东方神话的艺术大展“镂绘奔驰・京彩同行”在北京博瑞祥驰奔驰中心开幕。展览以中国古籍《山海经》为灵感，由镂绘艺术代表人物卢雪创作，将非遗剪纸艺术与现代汽车工业完美交融，为观众呈现出一场贯通东西的文化对话。
On September 20, 2025, "Hollow-Carving Art & Mercedes-Benz · Splendid Beijing Together", a grand art exhibition bridging industrial manufacturing and oriental mythology, opened at Mercedes-Benz Beijing Borui Xiangchi Center. Inspired by the ancient Chinese classic The Classic of Mountains and Seas, the exhibition was created by Lu Xue, a representative figure of hollow-carving art. It perfectly integrates intangible cultural heritage paper-cutting art with modern automotive industry, presenting the audience with a cultural dialogue that connects the East and the West.
本次展览灵感源自中国上古奇书《山海经》，由中国当代镂绘艺术代表人物、中国艺术剪纸协会会长卢雪女士主导创作。突破传统艺术呈现形式，首次将镂绘作品运用于奔驰车身。卢雪女士深耕非遗现代化转型四十载，以“神兽篇”、“植物篇”和“山海篇”三个主题系列，邀请《山海经》中的传奇生物“走出典籍”，与当代观众展开跨时空对话。其中尤为引人注目的是以神兽“驺吾”为主题创作的定制车衣，其日行千里的祥瑞意象与奔驰的文化基因相得益彰，形成传统与现代、东方与西方的美学共鸣。
The inspiration for this exhibition comes from The Classic of Mountains and Seas, an ancient Chinese masterpiece. It was led and created by Ms. Lu Xue, a representative figure of contemporary Chinese hollow-carving art and president of the China Art Paper-Cutting Association. Breaking through traditional art presentation forms, hollow-carving works are applied to Mercedes-Benz vehicle bodies for the first time. With 40 years of dedication to the modern transformation of intangible cultural heritage, Ms. Lu Xue has created three themed series—"Mythical Beasts", "Plants" and "Mountains and Seas"—inviting the legendary creatures from The Classic of Mountains and Seas to "step out of the classics" and engage in a cross-time dialogue with contemporary audiences. Among them, the custom car wrap created with the mythical beast "Zou Wu" as the theme is particularly eye-catching. Its auspicious meaning of traveling a thousand miles a day complements Mercedes-Benz's cultural genes, forming an aesthetic resonance between tradition and modernity, East and West.
中国当代镂绘艺术代表人物、中国艺术剪纸协会会长卢雪
Lu Xue, Leading Figure of Contemporary Chinese Hollow-Carving Art and President of the China Art Paper-Cutting Association
在跨界融合的背后，是品牌与文化双向奔赴的深层意图。北京博瑞祥驰奔驰中心总经理王然表示，此次合作是奔驰探索品牌文化本土化、深化情感联结的重要尝试。内训师王龙山则从品牌百年工艺历程出发，强调了奔驰持续推动文化融合的创新基因。
Behind this cross-border integration lies the profound intention of mutual pursuit between the brand and culture.
Wang Ran, General Manager of Mercedes-Benz Beijing Borui Xiangchi Center, stated that this collaboration represents an important attempt by Mercedes-Benz to localize its brand culture and deepen emotional connections with the public.
Wang Longshan, the brand trainer, traced the brand’s century-old craftsmanship and highlighted Mercedes-Benz’s innovative gene of continuously advancing cultural integration.
北京博瑞祥驰奔驰中心总经理王然
Wang Ran, General Manager of Mercedes-Benz Beijing Borui Xiangchi Center
这一尝试也获得了文化界的积极回应。资深媒体人、北京弘品传媒董事长胡斌认为，卢雪老师的镂绘艺术代表了中国千年手工美学与非物质文化遗产的高度，而奔驰则是西方现代工业文明的典范，二者的结合不仅是感性与理性的交融，更是人文与科技的握手，中国灵性与西方匠心的共鸣。中国中文卫视台台长袁勇等嘉宾一致认为，此类跨界合作为非物质文化遗产的活态传承与国际品牌本土化提供了创新范式。
This initiative has also received positive responses from the cultural sector.
Hu Bin, a senior media professional and Chairman of Beijing Hongpin Media, believes that Ms. Lu Xue’s hollow-carving art represents the pinnacle of China’s millennia-old handcrafted aesthetics and intangible cultural heritage, while Mercedes-Benz stands as a model of Western modern industrial civilization. The integration of the two is not only a fusion of sensibility and rationality, but also a handshake between humanity and technology, and a resonance between Chinese spirituality and Western craftsmanship.
Guests including Yuan Yong, President of China Chinese Language TV Station, unanimously agreed that such cross-border cooperation provides an innovative paradigm for the living inheritance of intangible cultural heritage and the localization of international brands.
资深媒体人、北京弘品传媒董事长胡斌
Hu Bin, senior media professional and Chairman of Beijing Hongpin Media
中国中文卫视台台长袁勇
Yuan Yong, President of China Chinese Language TV Station
展览现场特别设置了《水调歌头》诗词朗诵环节，以童声演绎经典，进一步强化了东方美学意境。嘉宾穿行于光影交错的展车之间，感受神兽在车身表面的灵动姿态，体验植物纹样与汽车曲线的和谐相生，仿佛步入一个连接古今中外的文化幻境。
本次联展通过艺术与工业的深度结合，不仅拓展了镂绘艺术的表现边界，也为国际品牌与中国传统文化的对话提供了新样本。展览清晰传递出一个文化信号：传统从未远离，只需一个当代的媒介与召唤，便能跨越时空，与时代共鸣。
据悉，展览将持续向公众开放。在这场“镂绘奔驰・京彩同行”的旅程中，每一位观众都有机会触摸文明交汇时绽放的火花，感知传统与未来共同编织的无限可能。
A poetry recitation of Prelude to Water Melody was specially arranged at the exhibition venue, performed by children’s voices to further enhance the aesthetic charm of Oriental art. Guests wandered among the exhibition cars amid interlacing light and shadow, feeling the vivid posture of mythical beasts on the vehicle surfaces and experiencing the harmonious coexistence of plant patterns and automobile curves, as if stepping into a cultural fantasy connecting ancient and modern, China and the world.
Through the in-depth integration of art and industry, this joint exhibition has not only expanded the expressive boundaries of hollow-carving art, but also provided a new model for dialogue between international brands and traditional Chinese culture. It clearly conveys a cultural message: tradition is never far away. With a contemporary medium and invocation, it can transcend time and space and resonate with the times.
It is reported that the exhibition will remain open to the public. During this journey of Hollow-Carving Art & Mercedes-Benz · Splendid Beijing Together, every visitor has the opportunity to touch the spark of civilizational exchange and perceive the infinite possibilities woven by tradition and the future.
